Last year for the D&AD student briefs, I along with Coffee did the Grow your own Homebase brief. I worked with Sarah H, and he worked with Drew.
The brief was to rebrand Homebases Grow Your Own range for novice gardeners.

Coffee and Drew got into the book! And me and Sarah came very close (this was never confirmed or ever published, but in our heads we stay positive). Anyway I just noticed that on the shortlist for the Design Week Awards is Turner Duckworths rebrand of the Grow Your Own range. I dont think it resembles any of D&AD work. But still interesting to see how a ‘real life’ rebrand worked out.

Greenfingers by Mark Arrowsmith and Drew PoutneyCoffee and Drews entry

Mine and Sarahs


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